There is literally no better feeling than dressing as a giant strip of Bacon in public. Women adore you, men admire you and children idolize you. It's the closest a human being can get to being a superhero, celebrity and deity all at once. Try it sometime, you'll see.
When we launched Bacon Salt® nationwide at Kroger, we decided to visit college and pro football tailgater events around the country to pass out samples of Bacon Salt and spread the bacon love. We went to Ohio State, Penn State, Boston College, Cincinnati Bengals, New England Patriots, University of Washington, Washington State and Seattle Seahawks games, among others. At the Apple Cup game between Washington and Washington State, we even got some airtime behind the winning coach after storming the field:
The story of Giant Bacon illegally getting awesome inside football stadiums even made CNBC. According to the article, our guerrilla marketing tactics "are widely frowned upon by sports organizations." That's actually a significant understatement. In case you're keeping score, here were the final results from this endeavor:
2 near arrests - one for soliciting at a national monument (walking across a field near the Liberty Bell and having children take pictures with you is apparently a serious crime) and the other for criminal trespassing near Boston College (apparently walking around dressed as a giant piece of meat is not allowed on school property). A mug shot in a giant bacon costume would DEFINITELY make the headlines on Smoking Gun.
10 waves started in-stadium
300,000 samples of Bacon Salt passed out
20 keg stands in Bacon suit - not as easy as it sounds!
A $300 repair bill to replace an RV sunroof caused by Giant Bacon falling through it (after one of the aforementioned keg stands). In Bacon's defense, he has no feet and can't really see below his waist.
Here's a picture of right before this happened - one of these guys' dad was in the RV watching TV when Bacon came crashing through the roof. The look on his face was priceless!
